Social Media Strategy | Content Marketing | Graphic Design | Video Editing
A community platform for senior citizens to learn new skills, find friends and jazz up their routine!
The Task
Build an online tribe for Silver Talkies and change the way people look at ageing, through a strong organic content strategy.
Our Approach
We created a social media strategy that was hooked on 3 levers – human stories, community events and commentary on re-thinking aging.
Our social media content strategy started to celebrate what it means to age, sharing real life stories of those who’re following their dreams regardless of ageing and driving awareness around age inclusivity amongst younger people. We also ran workshops for the community to empower them to create their own stories that worked across social media platforms.
Taleworthy Impact
We had a 5X growth in followers and created a stream of video content that provided valuable content to older adults, such as government schemes, financial planning, tech support, celebrated wins by older adults, featuring their solo trips, marathon wins and more and created engaging content by jumping onto trends, but with a point of view – gathering over 100,000+ views, and 5000+ shares.
Telling stories about
an older and bolder generation
Talking to those who're young, about what it's like to be older (and what it's not)
Book Promotion - Lorem Ipsum
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Lorem Ipsum dolor sit
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Ad Campaigns - Lorem Ipsum
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Reels - Lorem Ipsum
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Testimoniols
